Introduction to Caelor
Caelor is a UK-based parent company with a revolutionary approach to building brands in the sport and fitness sector. We pride ourselves on creating purpose-driven brands that resonate with our values and support our communities.
Our Revenue Model
At Caelor, we believe in a sustainable economic model. Unlike traditional profit-focused businesses, we allocate 75% of all our revenue back into community projects, grassroots sport, and ethical initiatives. This low-profit model reflects our commitment to supporting the very communities that we are part of, proving that it is possible to create powerful and profitable brands without succumbing to greed.
The Caelor Family of Brands
Our first brand, Ferrus, represents our passion for gymwear and football. Following closely is KeyGlory, which focuses on darts and pub sport technology. Each brand under the Caelor umbrella is designed to reflect our core principles and values. With a clean and modern aesthetic, we seek to establish a foundation that allows our sub-brands to thrive while staying true to our commitment to purpose.
The Future of Caelor
As we continue to grow, our mission remains unchanged: to provide compelling storytelling while engaging our audience. Our aim is to foster an environment where our brands can flourish while actively contributing to their communities. Caelor is not just about building brands; it’s about serving a greater purpose.