Welcome to Caelor
At Caelor, we are dedicated to creating and owning purpose-driven brands in the sport and fitness industry. Our approach is distinct; rather than offering services, we focus on building our own brands from scratch. Our commitment to a low-profit model ensures that 75% of all revenue is reinvested into community projects, grassroots sport, and various ethical initiatives.
A Mission Rooted in Values
Our mission at Caelor is clear: we aim to demonstrate that it is possible to construct powerful and profitable companies without succumbing to greed. We believe that brands should serve a higher purpose, advocating for community engagement and social responsibility. The first brand to rise from the Caelor family is Ferrus, a gymwear and football brand that reflects our core values.
Future Brands on the Horizon
Looking ahead, we are excited to introduce Keyglory, a brand focused on darts and pub sport technology. This innovation signals our commitment to expanding our portfolio while operating with a clear mission. Our website embodies the foundation of Caelor, highlighting bold values and clear storytelling. We aim to create a clean, modern aesthetic through minimalist designs and strong fonts that resonate with our future-facing vision.
At Caelor, we don’t serve clients; we serve purpose. Join us on our journey to reshape the sport and fitness landscape, where every initiative supports the greater good.