Every note, considered.

Privé

A Fragrance Of Your Own.

Privé is the most personal work of the house: an original CAÉLOR fragrance created for one partner and sold nowhere else. It is made the way every CAÉLOR fragrance is made. It is reworked, trial after trial, until there is nothing left to change, worn from morning to night before it is approved, then blended in small batches and rested for weeks before bottling. Privé is offered to selected stockists, hotels and houses who want a scent their guests will only ever find with them. Tell us about your place and the people it welcomes, and we will begin there.

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A specialist working with small fragrance vials in a CAÉLOR lab coat.

Begin With The Place, Not The Perfume.

A Privé fragrance starts with the people who will meet it: the guests who walk through your door, the customers who trust your taste, the rooms you have made with care. We want to understand that world before we compose a single trial.

From there, the house works as it always does. Each trial is reworked until there is nothing left to change. We wear it from morning to night, and so should you. Only when it is as good at dusk as it was at dawn do we approve it.

The finished fragrance is blended in small batches, left to rest for weeks and bottled for you. It carries your place in its character and belongs to you alone.

How A Privé Fragrance Is Made.

  1. Tell Us About Your Place

    Describe your guests, your rooms and the impression you want to leave. Words, images and memories all help.

  2. Wear The Trials

    We create and rework trials until nothing is left to change. You wear them with us, from morning to night, before anything is approved.

  3. Yours Alone

    Once approved, your fragrance is blended in small batches, rested for weeks and bottled for you. It is never sold anywhere else.

Sold Nowhere Else.

A Privé fragrance is created for one partner. It does not appear in the Collection, in Luxury, in Atelier or on any other shelf.

Quantities, presentation, timing and the terms of the fragrance are agreed with you before work begins, so everything is clear from the start.

Privé is offered to a small number of selected partners each year. Tell us about yours and we will reply personally.

Tell us what you know. We will begin there.

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Start A Privé Enquiry

Required fields are marked with an asterisk.

Your details

If you are developing a new brand, its working name is fine.

Your fragrance project

An estimate or range is helpful. You can also say you are exploring options.

Who is it for, and in which countries do you intend to sell or distribute it?

An event date, launch window or an indication that your timing is flexible.

Describe a mood, style, preferred notes or the experience you want to create. A technical brief is not needed.

Where would you like support? (optional)

Share your ambition, what is already in place and the help you are looking for.

Budget and phone number (optional)

If known, include the currency and whether this is per gift, per bottle or for the whole project.

We’ll use the details you share to review and respond to your enquiry. This does not sign you up for marketing. Read our privacy information.

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